For email list marketing, you would want to know how many of your recipients are actually opening and reading your emails. This is one most important statistic you can always track.
Twitter marketing is a lot like email list marketing. People opt-in to your tweets. As you send your tweets out, you hope to drive traffic to one of your web properties mentioned in your Twitter profile.
The thing is you don’t have any idea how many people are actually ever seeing or reading the tweets. It’s true that through website analytics you can track how many of your web visitors came through your Twitter referral. Yet there’s no good way to track how many of your followers opened or read your Tweets.
To measure this out, you can do two different things when marketing via Twitter. Firstly, you can repeat the same tweet at some few different time periods. This will increase your exposure but still you don’t spam the system.
Or you could go after a larger volume of followers than necessary in order to increase the traffic-getting effect of your tweets.
Try out these things to determine the “open” rate of your tweets.
Check out more insights by getting this free resource about using Twitter.
