Various Formats for Email Marketing

For any marketing campaign, sending emails ranks among the most useful strategy. This is because majority of people in the world used emails as the basic source of communication with one another. Sending emails is how you keep your business and products fresh in the minds of your customers for free! Besides email marketing is cheap to undertake.

Getting a visitor to your website is one thing, but getting them to remember you site and revisit it over the millions of other website that exists in the world wide web is another. It takes an extra effort on your part, especially if you want your repeat visitors to consider buying your products or services. Sending emails at regular intervals helps build your credibility as well as adds value to your brand name.

Provide an inviting opt-in form

It is therefore necessary for you to collect the e-mail addresses of your website visitors so that you can send them emails on a regular basis. To achieve this, you just need to provide in your website an opt-in email page where people can sign up if they want updates of the products or services and other information you are offering. However you need to abide by an important requirement: you must also include your privacy policy respecting your visitors rights and a statement of your anti-spam policy in your web site or optin page. Email marketing with an opt-in list is one very good solution to market directly online legitimately.

There are several features or alternatives you can provide for your email marketing campaign. It could be in any one of these forms:

Newsletters. These are small articles dealing with topics that relate to your business. For example, if you sell vitamins and minerals, your newsletter can offer articles on alternative health practices to show how important your product is to them. Newsletters can then be sent to their e-mail inboxes with the introduction to an article and a link where they can go to your site to read the rest of the article. This enables users to become familiar with your site and makes it easier for them to remember you when they decide they want to buy something you're offering.

E-Courses. You're sign up page can offer your visitors how to learn about the basics of a topic. If you’re selling vitamin products, you can use an e-course to help teach your readers how to pick the best ones for different kinds of health problems. E-courses are normally offered for free and typically sent over a 5-7 day period. This keeps your website and your business name in the minds of your visitors each day they read the e-course that comes into their email inbox.

Product Updates. These updates can be about your products, discounts or freebies that you offer in your website.If you don’t hook a visitor into buying during their first visit to your website, they may see something later on that catches their eye and entices them to buy. The updates can also help bring in more traffic and more customers for your site. Those who have already signed up for your list normally have friends and colleagues or family members who could also be interested in your products. They can then refer your business to them because it is so easy to forward email messages to others.

Once you grab the attention of your email subscribers and enticed them to open your emails, this may give the potential of your email marketing efforts becoming viral in nature.

The Useful Strategy Research Team