Tag Archives: website analytics data

Google Analytics Website Tracking Metrics

Google analytics is among those must-tools for webmasters if you’re interested in tracking and enhancing the performance of your website. Not only is it free to use but google analytics is also very handy because there’s no software or script to install on your site.

Using google analytics is simply a matter of inserting a few lines of code to the website pages you want to track. After which real visitor data is instantly collected by google without your intervention. If it is as simple as that, why is every webmaster not using it? Why won’t every online business owner, every internet marketing beginner make good use of this free service of google analytics?

Enhanced reporting

Assuming that you’ve installed google analytics tracking on each of your webpages, there still remains the task of interpreting the tracking data gathered. And even bigger is the task of making changes to your website as a result of the tracking data you’ve analysed from google analytics.

I can’t help but be amazed at the wealth of data that google analytics gives me once the tracking codes are installed on my websites. It takes a great deal of learning experience to really appreciate the depth and extent of valuable website tracking data that google analytics provide. Not to mention that you can get report of all of these tracking metrics data straight to your email inbox any time, if you so desire. Such a free software loaded with enhanced services is so very hard to find!

Visitors tracking metrics

Four main categories of website tracking data are presented in the google analytics dashboard: visitors, traffic sources, content and goals. About visitors trending, the data on these metrics can easily be seen and understood: visits, absolute unique visitors, pageviews, average pageviews, time on site, bounce rate. You can also find out how loyal your visitors are to your website because you can track the length and depth of their visits, how many webpages they visited and how long ago was their recent visit.

You’ll get to see the graphs of most of these metrics in your google analytics dashboard. In addition, you’ll also know these other details like the type of web browsers, operating systems, screen colors, screen resolutions, flash version, presence or absence of java support your website visitors are using. Or their network properties like network location, hostnames and connection speeds.

The above metrics are only for the first category of website visitors tracking data. There are more that all need to examined and appreciated in another post.

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For related resource recommended for internet marketing beginners, please consult this free, expert online money-making advice.

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Why Use Google Analytics?

If your website doesn’t have any tracking analysis software that allows you to know where your visitors come and how they interact with your site, Google analytics is about the best to consider. Not only because it is free to use for all but also of its extensive functionality and the extent of information it provides the website owner.

Google analytics is straightforward to set up since there is no software or script to install. You only need to open a free account. Once you have that account, you can just cut and paste some few lines of javascript onto your webpages and tracking begins once your website is live on the internet. For wordpress blogs, it is more even more straightforward. Once you have a Google analytics account, just download a plugin, input the required account information then activate the plugin. That sets the analytics into work right away.

Google analytics provides visitor segmentation data. It tells you the geographical origin of your visitors and also from which referring source they come from before they came to your website. It classifies if these are new or returning visitors. This piece of information alone provides you with invaluable insight in the planning and development of your online business.

Most significantly, Google analytics tell you what keywords your visitors used to find your webpages and which among those pages has the most number of visits. The data will also provide you which page your visitors spend most their time on. This information will then allow you to modify your pages in order to improve your site’s performance.

The analytics data will also tell you what the visitors do after arriving at your site, whether they will continue on looking at other pages of your site or exit completely. This important information will enable you to know which part of the check-out or sign-up process did your visitors leave. This important tracking capability allows you to improve your conversions.

This free website tracking service was originally named urchin visitor tracking when on November 2005 it was renamed as Google analytics.

Do you have several websites? You can track all of them. You only need one Google analytics account and one log in to view all of your site’s statistics.

You will appreciate the in-depth reports and the wealth of information this free website tracking service provides once you sign up for a Google analytics account. It’s free. Try it today!

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  • del.icio.us
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