Tag Archives: Inbound Links

Seo Ranking And Page Rank

SEO ranking and page rank

In order to understand the full meaning of search engine optimization, a real beginner in internet marketing should first understand and distinguish the concepts of SEO and page rank. On the one hand, SEO consists of all the methods used to make a web site adequate and interesting to be displayed by the search engines.

SEO also refers to a very comprehensive range of tactics, strategies, tools and softwares that one can lose track of in the maze. As for the other concept, page ranking is the appreciation of the page value or importance as measured by the search engine starting from and including the range of optimization mentioned above.

How is SEO ranking achieved

The web site receives the SEO ranking following an analysis of the relevant links and the content keywords. However, the SEO ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an internet user types in the search box of the engine. The search engine analyzes content and thus it categorizes the web page to a certain domain, and afterwards relies on this item of information to see how accurate your page is for a certain keyword search.

Page rank of a web page

The page rank stands for Google’s own perception for the credibility and the quality of a certain web page. This ranking is indicated in numbers from 0 to 10. If there are two competitors sharing the same SEO ranking, they will be separated by the page rank factor: relevance. The page with the highest content relevance for the keyword typed in the search engine will appear first on the search engine results page. Therefore, content quality should be strongly emphasized to web masters when working on the optimization of a site.

There have been numerous theories about and infinite number of speculations floating around on the SEO ranking algorithms performed by Google. There is however one unanimous opinion about the importance of inbound links. The more the quality links, the higher the SEO ranking. The value of the rank is also given by very credible sites linking to your page. Thus, the website will get more points with quality credible web pages pointing a link to your website than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from one with a web page ranked 4. There are various means of obtaining credible links to your site and if you are a webmaster and owner, this is definitely one of your ongoing tasks.

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SEO Pricing

SEO pricing

The investment that search engine optimization requires extends indefinitely even after the web site design project and the initial SEO tasks are completed. In order to understand SEO pricing we need to underline the fact that the optimization process in itself is very advantageous. By all indications, the traffic a well-indexed page generates will pay for itself. In fact SEO is employed with such a purpose in mind: increase sales and leads, and therefore, make more money online!

Factors influencing SEO pricing

Several factors influence SEO pricing, and the amount of work required is first on the list. Then the financial investment requirement will vary depending on the size and the complexity of your web pages. Companies and agencies that offer SEO services often promote a free site analysis on the basis of which the SEO quote is created. Such an analytical investigation will tell you about the level of competitiveness, the problems and the changes required to your web site.

Then there are the customization purposes, the goals and the client’s budget are other aspects that influence SEO pricing. Sometimes, the SEO service provider will be able to recommend the less expensive alternative. This is attained by substituting elements that are not necessary for the optimization of your website and suggesting various money-wise solutions. Further on, small business SEO usually enjoys a better SEO pricing for both the initial setup and the monthly fee.

Optimization campaign requirement

The optimization campaign requires lots of steps, and SEO pricing can be kept under control when you know exactly what needs to be done next. Thus, first of all, the SEO company will initiate optimization by competition and industry investigations. Keyword research and key-phrase selection will come next, followed by the phrases implementation. Then, the web masters will continue with building inbound links to your website and their submission to search engines and directories. When this last stage is over, the website will require basic monitoring and owner updates performed by the SEO agency.

SEO price range

To give some general figures of where SEO pricing can range, we should begin by saying that the entire optimization process could cost you somewhere between $2,000 and $10,000 depending on how tough the competition is and how complex the website you need to optimize. Experts warn that plenty of the quotes under the above type of SEO pricing are practiced by less experienced web developers who cannot offer the quality guarantee available with professional agencies. Ultimately, the client has the final word!

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