Tag Archives: Google Analytics

Website Tracking Enhances Performance

Website analysis and tracking tools offer you relevant statistics to measure and improve the performance of your website.  With the help of these tools, you can identify, isolate and diagnose performance problems that may originate from your network, your server or any application running on your website.

As a business manager, do you realize that your website is an extension of your business?  As such, your website therefore is a constant evolving project which has no date of completion. If you invested a lot of money into building and creating your website, you must not fail to dedicate an ongoing effort to develop and improve your site.

Once your website is up and running, the task of website development has just begun. Don’t make the mistake of ignoring your site. You need to monitor your website and understand what is happening.

Too often you need to make changes to your website but you have to track down the effects of these changes. Did the change improve or decrease your site’s performance?  By identifying performance bottlenecks, you can improve the shopping experience of your visitors. This will lead to increased conversion rates and higher return on your investment.

Free Online Website Tracking Tools

Website tracking tools are normally included in most good webhosting plans. Just log on to your webhost’s cpanel and you can monitor the number of visits and unique visitors to your site, where they come from, the keywords the type in the search, what browsers they’re using and other useful metrics.

There’s another free tool that does all of the above and more: Google Analytics. If you’re doing online advertising through the Google Adwords system, then Google Analytics is the excellent tool to track your  site conversion.

Another excellent and free online website tracking tool is Google Webmaster Tools. It takes only one step to set it up and  soon you’ll learn how Google views and indexes your site and learn of potential problems.  For example, how fast your site is loading for the last 90 days is among the metrics found in Google Webmaster Tools. Knowing this metric will allow to further improve your site’s performance.

Tracking the performance metrics of your website maybe the best online success strategy you can apply anytime and the good news is that the best software for this purpose is available for free.

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Basic search engine optimization

Before I created my first website, I never bothered to know what search engine optimization really means. It sounded so technical to me then. From the word “optimization” I thought it meant something like the efficiency of google, for example, to find the webpages that cater to the search terms people typed in the google search box. Of course, this understanding is rather simplistic as I found out this year.

As an internet researcher, my only concern is to arrive at the right web sites giving the type of information or data I need. My only remaining problem is to judge whether the information returned by the google search pages are accurate or if the data come with integrity. For this reason, I normally would dig deep into the google search results up to 500th page if necessary to get to where I want.

Why SEO is necessary

Becoming a webmaster and an online internet marketer this year had me on a frenzy trying to learn the basics of search engine optimization or SEO for short. Just what is SEO? And what’s the necessity of doing so?

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Internet Marketing – A Fine Distinction

It’s already the end of October, and not a single post can be read on this blog. So it’s time to document something before this month of 2008 slips away forever.

From my own vantage point, a lot has been learned and a significant portion has been accomplished. It was the middle of June 2008 when I first uploaded the first page of my first website. It was a one liner with a header graphic that says “site under construction”.  Nothing more.

Before the middle of this year, I have not written any html page of my own much less create a website. I didn’t  know then the distinction between a static site and a dynamic page.  I didn’t have any knowledge whatsover about php nor have I tried for myself an ftp upload to a server.  All the basics of online dynamics, although not so alien in semantics, were all virgin territories waiting to be explored.

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