Google Analytics Website Tracking Metrics

Google analytics is among those must-tools for webmasters if you’re interested in tracking and enhancing the performance of your website. Not only is it free to use but google analytics is also very handy because there’s no software or script to install on your site.

Using google analytics is simply a matter of inserting a few lines of code to the website pages you want to track. After which real visitor data is instantly collected by google without your intervention. If it is as simple as that, why is every webmaster not using it? Why won’t every online business owner, every internet marketing beginner make good use of this free service of google analytics?

Enhanced reporting

Assuming that you’ve installed google analytics tracking on each of your webpages, there still remains the task of interpreting the tracking data gathered. And even bigger is the task of making changes to your website as a result of the tracking data you’ve analysed from google analytics.

I can’t help but be amazed at the wealth of data that google analytics gives me once the tracking codes are installed on my websites. It takes a great deal of learning experience to really appreciate the depth and extent of valuable website tracking data that google analytics provide. Not to mention that you can get report of all of these tracking metrics data straight to your email inbox any time, if you so desire. Such a free software loaded with enhanced services is so very hard to find!

Visitors tracking metrics

Four main categories of website tracking data are presented in the google analytics dashboard: visitors, traffic sources, content and goals. About visitors trending, the data on these metrics can easily be seen and understood: visits, absolute unique visitors, pageviews, average pageviews, time on site, bounce rate. You can also find out how loyal your visitors are to your website because you can track the length and depth of their visits, how many webpages they visited and how long ago was their recent visit.

You’ll get to see the graphs of most of these metrics in your google analytics dashboard. In addition, you’ll also know these other details like the type of web browsers, operating systems, screen colors, screen resolutions, flash version, presence or absence of java support your website visitors are using. Or their network properties like network location, hostnames and connection speeds.

The above metrics are only for the first category of website visitors tracking data. There are more that all need to examined and appreciated in another post.

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For related resource recommended for internet marketing beginners, please consult this free, expert online money-making advice.

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Website Traffic Tracking Metrics

Tracking measurements are not only critical  for technical or scientific processes but are also useful and effective for website performance. In fact, for online businesses, website tracking is not an option but an indispensable tool for sustaining your business.

Pageviews and other metrics

For anyone maintaining a website, it is always important to know how many visitors your website receives. It is also important to know how much time they spend on your website, where they come from and what webpages they have viewed, among other things.

A useful metric is the pageview or page impression. It is the number of times a web page is accessed  regardless of how many hits were generated.  Another useful metric is the unique view. It is a pageview made by a unique person or search robot normally identifiable through a unique IP address.

ISP statistical packages

Sometime ago, a mere website counter which counts and displays the number of visitors a website receives was sufficient. But the data from these counters are unreliable and incomplete. Tracking analysis softwares offer a more reliable option to analyse user behavior and website traffic. These trackers provide detailed information as to the date, time, visitors, unique visitors, browsers used, pageviews, traffic referrers and many other metrics.

2009-monthly-website-traffic

Monthly Website Traffic from AWStats

Most webhosting plans include at least one free tracking software; the most popular of which are AWStats and Webalizer. These are open-source, free programs that are very easy to use.  Both have a nice graphical interface and the statistical data are presented in a nice layout which can be easily understood. If you are looking for a webhost, it will definitely be wise to choose that ISP which offers such complimentary statistical packages as part of your hosting plan.

Google Analytics website metrics

In addition to these complimentary tracking softwares, there is always Google Analytics which you can get for free and install painlessly in your website.  Google analytics provide more important website traffic metrics like the number of pages a visitor visits, the average time visitors stay on your website, the bounce rate and the number of new or returning visitors to your site. If you have an ecommerce site you can track how many visitors become paying customers.  Or you may just want to track how many visitors become opt-in subscribers to your mailing list.

Bounce Rate

Because of its filtering mechanisms which are usually not found in other statistical packages, Google Analytics provide a more accurate and relevant website visitor statistics. A good example is the bounce rate which tells you the number of one-page visits to your site. That means you can know the rate of those people who leave your website without seeing a second page.  In order to have an accurate measurement of the bounce rate, you should therefore not include your own visits to your site.

Bounce rate is just one metric you can track and improve on in order to enhance the performance of your website. And definitely it’s one of those useful strategies for the success of your online business.

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Analyse Website Traffic For Success

For online marketing success, website traffic analysis is one important key. The numbers, charts and graphs provided by your website tracking software are invaluable in answering basic marketing questions. Questions such as how to optimize your ads,  increase click through rate or even how to reduce advertising costs and maximize return on investments.

Google analytics is one of the best solution as far as collecting and interpreting website traffic statistics data are concerned. It provides ease of utility, richness and depth of analysis. You are easily able to make editorial, navigational and page design decisions to boost your site’s traffic and effectiveness with the data that Google analytics gives you. Besides, it is a totally free service and comes full of complete documentation and tutorials.

Website Traffic Analysis

Website tracking analysis is all about understanding the behavior of your visitors when they arrive at your site. Knowing where your website visitors come from, how they found your website and how they interact with your content can eliminate all guesswork. This provides a quantitative tool for tracking and measuring the success of your online marketing efforts.

Google analytics provide data extensive data such as number of unique and repeat or new visitors as well as from the particular city or country they came from. The total number of visits and pageviews your site attained for any given period are among those given in the analytics data. Also how long they stayed in your site and the bounce rate which reveals the number of visitors  who left your site immediately after landing in one webpage.  The bounce rate indeed is one of the most useful indicators when considering to revise or design your webpages.

The webtraffic data that google analytics provides also tell you which search engine your website visitors came from and what search phrases or keywords they were using to find your site. Do you want to know which of your webpages are the most popular? And which links in your webpages got clicked by your visitors? Install google analytics and all these see for yourself.

Why Analyse Web Traffic

With these website analytics data, you can then decide when to change or redesign your site. And also measure the effects of the changes you have made. By knowing a lot about your visitors, you can optimize your advertising efforts especially if you are doing pay-per-click advertising. An important added functionality is that Google analytics  can be integrated with your Adwords account. As a result you can easily  get various ROI metrics and track your marketing efforts for more online profits.

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Why Use Google Analytics?

If your website doesn’t have any tracking analysis software that allows you to know where your visitors come and how they interact with your site, Google analytics is about the best to consider. Not only because it is free to use for all but also of its extensive functionality and the extent of information it provides the website owner.

Google analytics is straightforward to set up since there is no software or script to install. You only need to open a free account. Once you have that account, you can just cut and paste some few lines of javascript onto your webpages and tracking begins once your website is live on the internet. For wordpress blogs, it is more even more straightforward. Once you have a Google analytics account, just download a plugin, input the required account information then activate the plugin. That sets the analytics into work right away.

Google analytics provides visitor segmentation data. It tells you the geographical origin of your visitors and also from which referring source they come from before they came to your website. It classifies if these are new or returning visitors. This piece of information alone provides you with invaluable insight in the planning and development of your online business.

Most significantly, Google analytics tell you what keywords your visitors used to find your webpages and which among those pages has the most number of visits. The data will also provide you which page your visitors spend most their time on. This information will then allow you to modify your pages in order to improve your site’s performance.

The analytics data will also tell you what the visitors do after arriving at your site, whether they will continue on looking at other pages of your site or exit completely. This important information will enable you to know which part of the check-out or sign-up process did your visitors leave. This important tracking capability allows you to improve your conversions.

This free website tracking service was originally named urchin visitor tracking when on November 2005 it was renamed as Google analytics.

Do you have several websites? You can track all of them. You only need one Google analytics account and one log in to view all of your site’s statistics.

You will appreciate the in-depth reports and the wealth of information this free website tracking service provides once you sign up for a Google analytics account. It’s free. Try it today!

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Powerful, Free Google Website Tracking

Site tracking and analysis is possibly the last thing that a new webmaster considers when putting up a website for the first time. But it’s a mistake that should correct immediately if you want to improve your site and grow your business online so you can begin earning money on the internet right away.

Google analytics is a powerful yet free tracking service offered by Google. It allows you to track your visitors and the way they interact with your website. For example where they come from, what search engine they are using or the keywords they type in finding your site and where they go after landing on a webpage on your site. Google analytics thus gives you the basis for understanding behaviour of your website visitors down to the most detailed level.

Google Analytics is also really easy to set up. All you need to do is paste a few lines of JavaScript into your sites webpages. Once you have Google Analytics set up, the rest is taken care of by Google. You don’t have to worry about anything anymore once it is set up. Just log in and look at the statistics it has gathered from your site. In just a few hours after the set up, you can get some results already.

Website tracking by Google Analytics enables you to identify the pages and links on your website where visitors click on most. You will get to know which webpage they spend most of their time and what keywords they wrote on the search engine to arrive at your site.

Analytics data also include visitor segmentation. It classifies new users from returning website visitors and the country and city where they come from. It also has ecommerce tracking features enabled and allows you to split test which features on your webpage has resulted in a conversion. Website tracking and analytics data thus provides you with a good basis if you want your site to be redesigned or modified in order to attract more visits or how to do better marketing online for your products.

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