The basics you need to know to increase traffic to your website and boost your rankings in search engines can be summarised as follows:
i) Ensure your website contains worthwhile content, products or services.
ii) Your primary and secondary keywords should be placed within the first 25 words of your page content. Be sure to distribute them evenly throughout the text.
iii) Do your research. The appropriate keywords and phrases will attract your target customers.
iv) Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
v) Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
vi) Submit your webpages to the search engines. Don't forget to do that for EVERY web page – not just the home page, to the most popular search engines and directory services. If necessary, outsource this task. Be sure this is a manual submission. Do not engage an automated submission service.
vii) Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
viii) Keep an eye on your competitors' websites as well as the top-ranked ones, and note what they are doing in terms of design, content, keywords and navigation.
ix) Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
x) Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
xi) Submit articles frequently, to your site or to article websites. This will increase customer perception of you as an expert in your chosen field.
xii) Be sure to make the payment and shipping methods straightforward in your online store. The easier the customer finds your site to use, the more likely he or she will return.
xiii) When not sure, don't be afraid to hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
xiv) Your website is not a printed, static brochure. It should be regarded as a constantly-changing, dynamic sales tool, just like your real store in which your customers should be treated with the same seriousness.